Lead Product Designer

Turning complexity into clarity.

Hi, I'm Luis. I design web and mobile products for B2B and SaaS teams—aligning stakeholders, simplifying decisions, and delivering business impact through collaborative sprints, strong product-engineering partnerships, and scalable systems that drive adoption and customer value.

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Strategic Design for Digital Products

What I Do

I help product teams bring clarity to complex systems—whether that means improving usability, visualizing data, or scaling design infrastructure. My work spans product strategy, research, interface design, and data storytelling—all rooted in systems thinking and business impact.

User Experience

User Research

Interface Design

Data Visualization

User Experience

I design with empathy and clarity—creating seamless, human-centered experiences that make technology feel intuitive, accessible, and genuinely helpful for the people who use it daily.

User Experience

I design with empathy and clarity—creating seamless, human-centered experiences that make technology feel intuitive, accessible, and genuinely helpful for the people who use it daily.

Interface Design

I build clean, practical interfaces that balance structure, rhythm, and personality— bringing clarity to complex systems and delight to everyday interactions through intentional, beautiful design.

Interface Design

I build clean, practical interfaces that balance structure, rhythm, and personality— bringing clarity to complex systems and delight to everyday interactions through intentional, beautiful design.

User Research

I uncover user needs through interviews, testing, and journey mapping— translating insights into decisions that reduce risk, improve usability, and ensure products solve the right problems.

User Research

I uncover user needs through interviews, testing, and journey mapping— translating insights into decisions that reduce risk, improve usability, and ensure products solve the right problems.

Data Visualization

I turn complex data into clear, actionable stories—designing dashboards, visual systems, and reports that reveal patterns, highlight insights, and support faster, more confident decisions.

Data Visualization

I turn complex data into clear, actionable stories—designing dashboards, visual systems, and reports that reveal patterns, highlight insights, and support faster, more confident decisions.

Wireframing & Prototyping
Responsive UI Design
Interaction Design
Information Architecture
Visual Hierarchy
Journey Mapping

User Interviews
Design Systems
Usability Testing
Dashboard Design
Data Storytelling
Accessibility
Design Thinking

Meet Luis

My design philosophy is simple: clarity above all. I believe great design solves real problems, bridges the gap between users and businesses, and leaves things better than it found them. Over the past decade, I’ve helped teams across SaaS, fintech, and data-heavy platforms turn complexity into intuitive, outcome-driven products.

I’m driven by systems thinking, collaborative leadership, and design that’s as functional as it is beautiful. Whether I’m mapping user journeys, scaling a design system, or mentoring junior designers, my focus stays on what matters most: building experiences that work—visually, technically, and strategically.

When I’m not in Figma or deep in research, you’ll find me experimenting with fermentation—brewing kombucha, baking sourdough, or crafting small-batch cultures. Let’s build something meaningful together.

User Experience

Interface Design

User Research

Data Visualization