Case Study

Case Study

Streamlining Certification: A Mobile-First Learning Journey

🔖 Redesigned a global certification platform to simplify learning and boost completion rates.

TL;DR

Led the redesign of a certification experience platform, transforming a fragmented process into a streamlined, mobile-first journey. Reduced learner drop-offs by 18% and accelerated certification timelines by 23%.

TL;DR

Led the redesign of a certification experience platform, transforming a fragmented process into a streamlined, mobile-first journey. Reduced learner drop-offs by 18% and accelerated certification timelines by 23%.

23% Faster Certification Timelines

23% Faster Certification Timelines

40% Faster Job Completion

40% Faster Job Completion

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design pic
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Overview

A global certification body served over 250,000 learners but its digital experience was fragmented, leaving users frustrated and support teams overwhelmed. I led the UX overhaul to deliver a cohesive, guided certification journey.

Challenge

The process was disjointed and confusing:

No Clear Guidance:
Learners didn’t know where to start.

High Drop-Offs:
40% of users abandoned midway.

Disconnected Systems:
Frustrating system switching.

Low Trust:
International learners were unsure of the right path.

Challenge

The process was disjointed and confusing:

No Clear Guidance:
Learners didn’t know where to start.

High Drop-Offs:
40% of users abandoned midway.

Disconnected Systems:
Frustrating system switching.

Low Trust:
International learners were unsure of the right path.

Challenge

The process was disjointed and confusing:

No Clear Guidance:
Learners didn’t know where to start.

High Drop-Offs:
40% of users abandoned midway.

Disconnected Systems:
Frustrating system switching.

Low Trust:
International learners were unsure of the right path.

Solution

We redesigned the experience with:

Unified certification pathways.

Guided dashboards and visual progress tracking.

Embedded contextual support.

Fully mobile-responsive design.

Solution

We redesigned the experience with:

Unified certification pathways.

Guided dashboards and visual progress tracking.

Embedded contextual support.

Fully mobile-responsive design.

Solution

We redesigned the experience with:

Unified certification pathways.

Guided dashboards and visual progress tracking.

Embedded contextual support.

Fully mobile-responsive design.

Research & Insights

Our research focused on understanding how working professionals engage with professional development platforms and identifying key barriers to certification completion. Through a mixed-methods approach combining quantitative analytics and qualitative user research, we uncovered critical insights that shaped our design strategy.

Methods:

In-depth interviews and usability testing with 37 platform users

Analysis of learning analytics from 500+ sessions and heatmap tracking

Survey responses from 100+ global learners and support ticket review

Findings:

72% of learning attempts occurred outside work hours, with 64% on mobile devices

72% of learning attempts occurred outside work hours, with 64% on mobile devices

72% of learning attempts occurred outside work hours, with 64% on mobile devices

Navigation confusion caused 45% of support tickets and increased completion time by 2.5 months

Navigation confusion caused 45% of support tickets and increased completion time by 2.5 months

Navigation confusion caused 45% of support tickets and increased completion time by 2.5 months

Multi-certification learners had 2.3x higher drop-off rates due to unclear pathways

Multi-certification learners had 2.3x higher drop-off rates due to unclear pathways

Multi-certification learners had 2.3x higher drop-off rates due to unclear pathways

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Avery C.

First-Time Learner

“I had no idea where to start. It felt like I had to figure it out on my own.”

Skyler R.

Returning Member

“I just wanted a roadmap: where I am now, what’s next, and how far I’ve come.”

Design Decisions

A look at the key design moves that clarified complex flows and improved learner confidence.

Mapped Workflow

Discovery → Sign Up → Enrollment → Exam → Credentialing

Mapped Workflow

Discovery → Sign Up → Enrollment → Exam → Credentialing

Key UX Decisions:

📊 Unified dashboard

📊 Unified dashboard

🗺️ Visual journey map

🗺️ Visual journey map

🛠️ Contextual tooltips + guidance

🛠️ Contextual tooltips + guidance

📱 Mobile-first layouts

📱 Mobile-first layouts

Iterated to simplify language, highlight milestones, and optimize the dashboard.

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Outcome

The final solution included a mobile interface for technicians to track jobs, a real-time console for dispatchers, and a modular design system built for future scalability.

Impact:

⏱️ 23% Faster Certification Timelines

⏱️ 23% Faster Certification Timelines

📉 18% Reduction in Support Tickets

📉 18% Reduction in Support Tickets

📈 +12-Point Satisfaction Score Boost

📈 +12-Point Satisfaction Score Boost

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Casey B.

Learner Feedback

“This new platform is exactly what I needed—everything is clear now, and it feels so much easier to keep going.”

Reflection

Clear guidance and embedded help boosted user confidence and outcomes. Earlier international user testing would have strengthened localization.

Designing with purpose, clarity, and real-world impact. Rooted in research. Guided by systems. Delivered with care.

luis@luiscielak.com

Designing with purpose, clarity, and real-world impact. Rooted in research. Guided by systems. Delivered with care.

luis@luiscielak.com

Designing with purpose, clarity, and real-world impact. Rooted in research. Guided by systems. Delivered with care.

luis@luiscielak.com